Why We Fight: The Big Picture – Corporate Greed vs. Patients

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In today's healthcare system, a quiet war is raging. On one side: giant insurance companies and Pharmacy Benefit Managers (PBMs) driven by endless profit and corporate consolidation. On the other: everyday patients and independent providers fighting for survival, choice, and quality care.

Every year, thousands of neighborhood pharmacies, family doctors, home health agencies, counselors, and other independent providers are forced to close—not because they're failing patients, but because corporate giants use predatory tactics: slashing reimbursements, unfair denials, dropping contracts, and steering patients toward their own high-profit facilities or mail-order services.

When your local provider closes, YOU lose. You lose trusted relationships built over years. You lose convenient, personalized care. You're funneled into impersonal corporate clinics or distant mail-order options where profit comes first, and your health is just a bottom-line number.

This isn't competition—it's corporate greed squeezing out independents to monopolize the system. Skyrocketing premiums, reduced choices, mishandled data, and forced transitions to providers you don't trust. Patients before profit? Not in their playbook.

That's why we fight at Carry the Cross Foundation: To stand in the gap for independent providers and protect patients from this consolidation. We're building the Cross-Bearer Network to unite providers and amplify real stories—turning pain into power.

One voice is a whisper. Thousands are unstoppable.